According to a recent report, Republicans and conservatives may deny access to mainstream media sources during the 2024 election cycle as Republican lawmakers and contenders turn to alternate communication platforms to communicate their stories.
In a piece published on Tuesday by the Dispatch’s David Drucker, he warned Republican lawmakers and nominees heading into the 2024 election cycle “could try to freeze out mainstream media outlets,” immobilizing television networks’ content creation and shattering their claims of political neutrality. This prospect of the establishment media’s precarious position was captured.
Because “many young Republican communications aides serving campaigns who became adults in the previous decade remain unaccustomed to working with mainstream journalists,” Drucker cautioned that conservatives might suffocate the establishment media.
The public’s confidence in the major news media has drastically declined in recent years. For instance, a poll conducted in February revealed that 50% of Americans believe the national media deliberately mislead, misinform, and influence the public. Only 35% of people believe that most news media can be trusted.
Republican strategist Garrett Ventry, who counsels Elise Stefanik (R-NY), chair of the Republican House Conference, told Breitbart News that Republican politicians are using other methods of communication with the public as a result of unjust coverage.
Stefanik was the focus of a taxpayer-funded NPR affiliate just last week. Stefanik’s office fought back and criticized the “sexist” station for “lying” to its readers in a Breitbart News post.
“Republicans are effectively using alternative channels to spread their message rather than relying solely on the mainstream media,” according to Ventry. “When he ran for president in 2016, Trump employed the same clever tactic, working with conservative media to spread his message to millions of readers and voters.”
However skewed their views and stances may be portrayed to viewers and readers in those media venues, some Republicans may be concerned that if they don’t engage in establishment media stories, their media presence may be reduced.
According to Vish Burra, co-creator of Firebrand, if Republicans don’t cooperate with mainstream media, they may be forced to air or publish more impartial material from other channels in order to include the GOP viewpoint in their works.
“Establishment media is a slave to the news cycle, thus in any case, so long as a quotation or video of the topic exists on the subject an establishment journalist is authorized to cover, they will take that material anyplace they can obtain it and run it on their networks regardless of where that content started,” Burra stated.
While some of these traditional media sources may encounter additional criticism from conservative candidates and politicians, many of them already experience declining revenues and declining viewership.
Republican media advisors seem to be aware of the diminished impact of the mainstream media.